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The Infirmary Inc. | Last updated: October 30, 2026

At The Infirmary Inc., we respect your privacy and are committed to protecting the personal information you share with us.

We recognize the importance of confidentiality, particularly when it comes to personal health information. This Privacy Policy explains how we collect, use, disclose, retain, and protect information in accordance with applicable Canadian and Ontario privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Ontario's Personal Health Information Protection Act (PHIPA), where applicable.

1. Information We Collect

Depending on your interactions with our clinic, we may collect the following information:

  • Personal information: Name, telephone number, email address, and contact details.
  • Appointment information: Booking details, appointment history, and treatment preferences.
  • Health information: Relevant medical history, allergies, medications, treatment records, consent forms, and other information necessary to provide safe and appropriate care.
  • Clinical photographs: Before-and-after photographs used for treatment planning, progress monitoring, and clinical documentation.
  • Website usage information: Information about visits to our website, including device type, browser information, pages viewed, and general website interactions.

We limit the information we collect to what is reasonably necessary for providing our services, managing clinic operations, and fulfilling applicable legal and professional obligations.

2. How We Use Your Information

We may use personal information to:

  • Schedule and manage appointments.
  • Provide consultations, treatments, and follow-up care.
  • Maintain accurate and confidential patient records.
  • Communicate appointment reminders and relevant treatment information.
  • Respond to patient inquiries.
  • Process payments and manage administrative activities.
  • Share educational content, clinic updates, and promotional communications where permitted by law and applicable consent requirements.
  • Meet legal, regulatory, and professional obligations.

3. Online Booking and Patient Records

The Infirmary Inc. uses Jane, a third-party practice management platform, to manage online appointment bookings and patient information.

When scheduling an appointment, patients are directed to Jane, where they may provide contact information, relevant health information, and communication preferences.

Our website does not collect patient information through contact forms.

For more information about Jane's privacy practices, please visit https://jane.app/legal/privacy-notice.

4. Email Communications and Marketing Consent

During registration through Jane, patients are offered the option to consent to receiving educational information, clinic news, and promotional communications from The Infirmary Inc.

Consent to promotional communications is voluntary and is not required to book an appointment or receive treatment.

We send commercial electronic messages in accordance with Canada's Anti-Spam Legislation (CASL), including applicable consent, identification, and unsubscribe requirements.

Patients may withdraw their consent to promotional communications at any time by using the unsubscribe mechanism included in our marketing emails or by contacting the clinic.

5. Clinical Photographs

Clinical photographs may be taken to document treatment progress, assist with treatment planning, and support continuity of care.

These photographs form part of confidential patient information and are handled with appropriate privacy safeguards.

Clinical photographs will not be used for social media, advertising, website content, or other promotional purposes without appropriate patient authorization.

6. Website Analytics and Cookies

Our website uses Google Analytics to help us understand how visitors interact with our website and improve the online experience.

Google Analytics may collect information such as pages visited, approximate geographic location, device and browser information, and website interactions through cookies and similar technologies.

Information collected through Google Analytics may be processed or stored outside Canada, including in the United States, and may be subject to the laws of those jurisdictions.

Visitors can manage cookies through their browser settings and may use Google's available opt-out tools.

For more information, please review Google's Privacy Policy at https://policies.google.com/privacy.

7. Sharing of Personal Information

The Infirmary Inc. does not sell patient personal information.

We may share information with authorized healthcare professionals, service providers supporting clinic operations, or other parties when necessary and permitted by applicable law.

Where required, we obtain appropriate patient consent before disclosing personal information.

8. Information Security and Retention

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information to protect personal and health information from unauthorized access, use, loss, or disclosure.

Access to patient information is limited to authorized individuals who require it to perform their responsibilities.

Personal information and clinical records are retained in accordance with applicable legal, regulatory, and professional requirements.

When information is no longer required and may lawfully be disposed of, appropriate measures are taken to securely delete or destroy it.

9. Your Privacy Rights

Subject to applicable legislation, individuals may request access to their personal information, request corrections to inaccurate or incomplete records, and ask questions about how their information is handled.

Requests may be directed to The Infirmary Inc. using the contact information below.

Where Ontario's PHIPA applies, individuals may also have the right to make a complaint to the Information and Privacy Commissioner of Ontario.

Information about the Commissioner and the complaint process is available at https://www.ipc.on.ca/.

10. Third-Party Websites

Our website may contain links to external services, including Jane online booking and social media platforms.

These third-party services maintain their own privacy policies and information-handling practices. We encourage visitors to review their policies when using these services.

11. Changes to This Privacy Policy

The Infirmary Inc. may update this Privacy Policy periodically to reflect changes in our services, technology, privacy practices, or applicable legal requirements.

Updates will be posted on our website with a revised effective date.

12. Contact Us

For questions regarding this Privacy Policy, access or correction requests, or concerns about how your personal information is handled, please contact:

The Infirmary Inc.
Email: info@theinfirmaryinc.com
Phone: 613-219-8836
Clinic Address:  6081 Hazeldean Road Unit 10B K2S1B9
Privacy Contact: The Infirmary Inc. - Privacy Officer

We are committed to protecting your privacy and maintaining the trust you place in our clinic.